Weaving Chronicles Of Royalty: Birdhichand Ghanshyamdas
In the royal city of Jaipur, resides a name, a supreme luxury jewellery brand, Birdhichand
Ghanshyam- das Jewellers. Birdhichand is a legend patronized by the royals of Rajasthan
which has imbibed the class and culture by mixing a plethora of colours and designs
to bring them together in the form of jewellery which stands apart. When it comes
to the bond of marriage, it is not just an oc- casion but a celebration of true
love between two souls. The wedding day is the one when the bride and the groom
want to look like the king and the queen as this day stays in their memory forever.
To satiate these desires and create timeless memories, Bird- hichand Ghanshyamdas
Jewellers bring forth a collection that holds in its soul, the refl ection of the
beautiful time gone by; Aks : The Refl ection of Time.
The expression ‘Aks’ means refl ection and this jewellery range wonderfully refl
ects the past and its signifi cance by capturing the essence of various parts and
cultures of different eras. Unlike all the other stunning collections of Birdhichand
Ghanshyamdas Jewellers, Aks does not fi nd its inspiration in one theme. The collection
is an enchanting refl ection of the imperial dynasties, civilizations, eccentric
traditions and evolution of eras. Where a bracelet festooned with momentous coins,
sparkling diamonds and green emer- alds epitomize a charismatic wheel of time, a
valiant design of earring makes you dream of a woman adorning it and taking pride
in her own reflection.
When it comes to adorning an opulent bride and a princely groom, the one jewellery
range that complements this ensem- ble perfectly is Amér. Launched at IIJW Delhi,
2013, Amér has been inspired by the Indo-saracenic architecture of the Amer fort
of Jaipur and other forts, palaces and citadels, blending the Colonial, Mughal and
Rajputi culture becoming a perfect paradigm of art in the history of jewellery.
Amér the collection has been designed with all the heart and soul put together and
it has turned into a persona of purity, happiness, royalty and pride which were
felt in the palaces and forts where the royals dwelt. Be it the arches of Amer fort
or motifs on the pillar, the jewellery range Amér tries and replicates the same
architectural marvels through its designs and innovation. The yellow canary and
pink diamonds are the main essence of this range and have been used to sym- bolize
symphony, bliss and a promise to enlighten the wearer throughout the life.
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