Romantic Flair

By Tarun Tahiliani

Combining the elements of romance, mystery and sensuality, a Tarun Tahiliani bride epitomises an understated style that is identifi able across genres and hers is a modern Indian love story, with romance at the very centre of its ethos

A couture that keeps distinctive Indian crafts alive while exploring visions in sparkling crystal and carat refl ects emotions that give shape to sensuous, elegant and bespoke luxury for the bride. As a designer I have aimed to create the ultimate in ‘India Modern’, a brand with a view in the present moment, but much steeped in the Indian traditions of draped form and the techniques that millions of Indian hands imbibe with love. Glimpses of shimmering gold, hues of soft pastels and a whimsical translucency are reminiscent of an era of charm and elegance. ‘The Great Indian Bride’ draws her allure and confi dence from the brand’s basic ethos, which is a modern Indian love story with romance at the very centre of its aesthetics. It is all about Indian culture, craft and for all that it stands for - opulence, passion, intrigue and seduction – a clever juxtaposition of tradition with modern sensibility. Continuing our eternal innovations in the draped form, I endeavour to present collections that are a distillation of our couture sensibility and yet stand on their own anywhere in the world, whether it is the style or fit.

Brides today love quality and fit, and know that style is not just what one wears, but ‘how’ one wears it. They are individualistic and fl exible to the changing times. Therefore as a designer, it is important to imbibe the new to offer her what is au courant and not dated.

The first Indian designer to be invited to showcase at the Milan Fashion Week, Tarun Tahiliani’s label is a mélange of textile detail, fi ne luxury and meticulous tailoring. His unique mix of historical inspiration with contemporary chic is perhaps his biggest strength when it comes to wedding couture.
Tarun Tahiliani can further be reached at,
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