From Pinkcity With Love : Anita Dongre



Pinkcity designed by Anita Dongre and produced by Pradeep Jethani of Jet Gems is reminiscent of the elegance, charm and grandeur of the royal Mughal era. Pinkcity is a dazzling collection of gold jewellery designed using the Meenakari and Jadau art forms where each piece is singularly handcrafted by skilled craftsmen of Rajasthan. “My inspiration for my jewellery line comes from my love for everything Rajasthan. Jaipur has been the biggest inspiration for me whether it’s fashion or jewellery. Pinkcity is what my muse, Princess Nayantara, my Jaipur Bride would wear. It’s classic yet contemporary, modern yet traditional,” says Anita.

Anita favours Jadau in her designs, because she fi nds Jadau art in sync with her idea of fusing modern with contemporary and for the fact that it’s truly timeless. The Pinkcity collection for men and women is accentuated with the sparkle of diamonds and the gleam of gemstones taking form in jhumkas, multi strand polki necklaces, bangles and cuffs set in 18k and 22k gold offering veritable pieces to the discerning connoisseur. The range for men represents an eclectic jewellery collection to cater to the chic, sophisticated sensibilities of a contemporary Indian man. Comprising of intricately designed jadau and jaali work inspired buttons and cuffl inks sculpted in 22k gold and adorned in au courant hues; the collection lends a regal aura to a well fi tted kurta, sherwani or a classy bandhgala.



At the launch of Pinkcity, last year, Anita Dongre said, “Pinkcity is a natural extension of our fashion line and jewellery forms an integral part of the wedding trousseau. Resonating with the legend of the Pink Flamingo and its underlying romanticism, the collection is all about revisiting traditional crafts of Rajasthan and celebrating it with the vibrancy of current trends.” Speaking on her association with Jet Gems, Anita says, “Jet Gems was a natural choice for us to partner with for Pinkcity given Pradeep Jethani’s unparalleled expertise in crafting intricate bespoke jewellery. For him beauty is in perfection and precision, which is in complete harmony with our brand philosophy.”

Pinkcity is a romantic whimsical journey- right from the timeless pieces of art to the beautiful pink and gold packaging, inscribed with the legend of the pink fl amingo. Its unique designs and expert craftsmanship will ensure you make a glamourous statement, each time.


Anita Dongre can further be reached at
And Designs India Limited.
Plot No 61, Marol Co-op Indl Estate,
M.V, Road, Marol, Andheri (E),
Mumbai - 400 059, India.







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