From Pinkcity With Love :
Pinkcity designed by Anita Dongre and produced by Pradeep Jethani of Jet Gems is
reminiscent of the elegance, charm and grandeur of the royal Mughal era. Pinkcity
is a dazzling collection of gold jewellery designed using the Meenakari and Jadau
art forms where each piece is singularly handcrafted by skilled craftsmen of Rajasthan.
“My inspiration for my jewellery line comes from my love for everything Rajasthan.
Jaipur has been the biggest inspiration for me whether it’s fashion or jewellery.
Pinkcity is what my muse, Princess Nayantara, my Jaipur Bride would wear. It’s classic
yet contemporary, modern yet traditional,” says Anita.
Anita favours Jadau in her designs, because she fi nds Jadau art in sync with her
idea of fusing modern with contemporary and for the fact that it’s truly timeless.
The Pinkcity collection for men and women is accentuated with the sparkle of diamonds
and the gleam of gemstones taking form in jhumkas, multi strand polki necklaces,
bangles and cuffs set in 18k and 22k gold offering veritable pieces to the discerning
connoisseur. The range for men represents an eclectic jewellery collection to cater
to the chic, sophisticated sensibilities of a contemporary Indian man. Comprising
of intricately designed jadau and jaali work inspired buttons and cuffl inks sculpted
in 22k gold and adorned in au courant hues; the collection lends a regal aura to
a well fi tted kurta, sherwani or a classy bandhgala.
At the launch of Pinkcity, last year, Anita Dongre said, “Pinkcity is a natural
extension of our fashion line and jewellery forms an integral part of the wedding
trousseau. Resonating with the legend of the Pink Flamingo and its underlying romanticism,
the collection is all about revisiting traditional crafts of Rajasthan and celebrating
it with the vibrancy of current trends.” Speaking on her association with Jet Gems,
Anita says, “Jet Gems was a natural choice for us to partner with for Pinkcity given
Pradeep Jethani’s unparalleled expertise in crafting intricate bespoke jewellery.
For him beauty is in perfection and precision, which is in complete harmony with
our brand philosophy.”
Pinkcity is a romantic whimsical journey- right from the timeless pieces of art
to the beautiful pink and gold packaging, inscribed with the legend of the pink
fl amingo. Its unique designs and expert craftsmanship will ensure you make a glamourous
statement, each time.
Anita Dongre can further be reached at
And Designs India Limited.
Plot No 61, Marol Co-op Indl Estate,
M.V, Road, Marol, Andheri (E),
Mumbai - 400 059, India.