Picture Perfect Memories : Roohshad Garda
Meet the man who click-started a new era of wedding photography - Roohshad Garda,
an ace celebrity wedding photographer who skipped the manual of stiff wedding portraits
and family pictures to usher in a new-age style of wedding photography. His photo
archives are brimming with the portraits of brides ‘caught in a moment’- peals of
laughter frozen in time and the gamut of emotions that are stolen and eternalised
in a photograph.
From infusing a narrative in the nuptial spectacles to capturing the pulse of the
celebration and raw emotions, Roohshad was the first wedding photographer to have
started experimenting with rich post-production effects and processes to enhance
the mood of the moment in his photographs. His series of ‘firsts’ does not die here,
he is the first photographer in India to induce a glamorous streak by creating ritzy
and vintage sets to bring in a lavish backdrop for the pre-wedding shoots.
Another massive leap was to take wedding videos from dull and uninspiring to exciting
and dynamic by creating a cinematic glimpse of the steller wedding moments, with
plot lines, conversations and moods, set to a rousing soundtrack, whetting the apetite
for the full length version.
His photo-shoots morph into a full scale fashion shoots for the newly-wed couple.
Spontaneity plays a key role in his inspiration board. The ace wedding
photographer does not consider his photographs as just ‘wedding
mementos’ but a treasure trove of memories that refuse to fade
away with time. Each of his photographs tells a story. Armed with
the best shooting arsenal, the first steps into the nuptial universe
are chronicled, the ethereal beauty of a demure bride is captured
and ecstasy of the newly-wed weaves a ‘happily ever after’ in his
‘Behind the scenes’ of Roohshad’s photo-narrative is also a gripping
saga. Roohshad spends enough time to get familiar with the
couple’s persona and preferences. ‘It helps me weave a new plot
and fresh story in every wedding’, says Roohshad. From taking his
signature shots like the ‘frame with a frame’ - a portrait through
the viewfinder of another camera or setting up a huge vintage
set for the pre-wedding shoot, innovative concepts abound in his
mind to capture the epic moments of the newly-weds. Roohshad
traces the intriguing stories in each wedding as the drama unfolds
in his frames- right from waking up the bride in the wee hours and
shadowing her through the day to documenting the spectrum of
moments and will even whisk the couple away to an exotic locale
for a pre-wedding shoot.
With an impressive patron base that
comprises the celebrity clout down
south, like the recently held south
Indian icon Chrianjeevi’s son Ram
Charan’s wedding with Upasna, and
the legendary Telugu artist Saikumars’
daughter’s wedding, Roohshad’s list of
clients reflect many on-screen icons and
the platinum jet set club in the country.
Not just a star Indian base, Roohshad also
enjoys a slew of premier international
clientele. The photographer zips across
the globe to capture high profile
weddings. He has captured the grand
spectacles of nobility and even clicked
the big day of a famed German actress.
Freeze the moments in time with
Roohshad can further be reached at
or through www.avantgarda.com