It’s not without reason that Farah Ali Khan’s habitué list sparkles with starry
names, both from within the country and abroad. Her eponymous award winning label
Farah Khan’s Fine Jewellery has adorned every name in Bollywood, who have in turn
have had effusive admiration for her designs. From Sushmita Sen for whom owning
Farah’s jewellery is to “know forever romance” to Dia Mirza, who declares these
pieces are “for the new you with the depth of the soul that’s old”, these exquisitely
crafted pieces are well fêted and passionately adored. Even her male clients, who
she started designing for in 2006, are enthralled by her genius craftsmanship with
gems, making them as Hrithik Roshan has stated, the only jewellery he has wanted
to just stand and stare at.
One look at the distinctive flaming colours that leap out of her jewels, and anyone
would understand why Farah uses adjectives ‘flamboyant, ornate and adventurous’
to describe her pieces, jewellery that “no matter how small or big, should make
the wearer feel like a princess”. Amongst Farah’s eye-catching stones, her work
with emeralds, which she says she gets from all over the world, stands out.
A jewellery designer by chance, Farah’s love affair with gems began in 1992, when
she joined the renowned Gemological Institute of America in Santa Monica, California.
When she topped her class, Farah couldn’t have known that one-day Beyonce would
wear her designs at her album launch and Serena Williams would sport her jewellery
at a luncheon.
Yet, Farah knew that her biggest inspirations would be the
captivating natural environment, and shapes and forms
that surround her and life’s simple processes. These would
catch her fancy, make her “feel” the emotion of inspiration
and translate into objet d’art, pieces of beauty that Farah
feels outlive even its wearer, to bring a sea of memories with it when handed down for generations. Synonymous
with the highest standards in craftsmanship, Farah’s
detailed pieces ensure a quality that never compromise on
finish. Limited edition collections in her stores across the
country, blur the lines between precious and priceless.
While Farah’s longstanding relationship with the
haute crystal brand translated into being a regular part
of Swarovski’s fashion shows in London and Mumbai,
the designer has picked up a bevy of awards, including
the Lion Clubs Award for Best Jewellery Designer and Retail
Jewellers Award for the Most Innovative Jeweller in 2010. In
2011, she won the Great Women’s Achievement Award for
her contribution in the field of jewellery and Best Jewellery
Designer Award at the Retail Jeweller India Award.
Having designed now for almost two decades, Farah jewellery is a perfect blend of
intricate and striking and bold, yet feminine. Her collections, modeled each year
by the crème de la crème of Bollywood, cater to a varied clientele of women and
appeal to different facets of their lives. Whether free spirited and adventurous,
shy and understated or mature, Farah’s jewellery is a true celebration of the intricate
and multi-layered woman, whose feminine grace is never compromised by her will to
be strong, determined and confident. Her bold statement pieces that start at $2,500
for a ring, can cross $300,000 for a necklace.
Just like Farah’s jewellery, these are women at the cusp of India’s heritage and
avant garde. Making her contributions in design standout in their ability to provide
drama and glamour, without shadowing the personality of the wearer.
Farah can further be reached at
or through www.farahkhan.net