The Great Indian Wedding Book Edition 1.0 Launch

Atul Pandey - Publisher TGIWB, Sonam Kapoor, Rajiv Jain - Chairman GJPEC and Hema Malini launching The Great Indian Wedding Book

There is a certain poetic charm about the Great Indian Wedding, steeped in tradition and replete with notes of luxury, that makes it quite a 'spectacle'. The rustle of silks and luster of jacquard weave a spell. Festivities and traditions dalliance with each other as notes of celebration blend with unadulterated luxury to create an extraordinary affair that needs to be chronicled.

Sonam Kapoor personally unveiled The Great Indian Wedding Book at Grand Hyatt Mumbai, along with Hema Malini and the publisher- Atul Pandey & editors- Iram Mirza & Jotica Sehgal, of the book. A limited edition coffee table book, 'The Great Indian Wedding Book' raises a toast to the soul of this epic celebration by offering an array of ideas, never before details and rare insights from ace wedding experts.

The book handpicks the nuptial jewels from the archives of iconic wedding experts around the world and chronicles their expert tips. The book further goes on to salute the spirit of dream merchants who weave the spine of the fairytale weddings and are constantly pushing the boundaries with their ideas. The coveted contributors and industry insiders’ leave no wedding wows unexplored in the cosmos of couture, food, entertainment, jewellery and many others.

Speaking at the launch, Atul Pandey (Publisher) says: "The Great Indian Wedding Book aims to morph into a holy grail for soon to be brides. A never before concept, this book encapsulates the soul of this epic celebration. Poised between the timeless traditional and lure of luxury, the traditional Indian wedding has carved its own niche. The wedding experts from around the globe contribute their unique ideas to stitch a fairytale wedding. With its old worldly ornate look, The Great Indian Wedding Book offers an exhaustive guide to the readers, as they embark on the journey to weave a grand nuptial spectacle."

As per Sonam Kapoor at the launch event, “The Great Indian Wedding Book is a great thought because it carries never before content that gives the reader a range of ideas and an array of products and services when it comes to the luxury wedding segment. It is a definitive first step for any bride who is about to plan the wedding of her dreams. This book will go on to become the black book of ideas for soon to be brides and grooms. It’s definitely a book I would pick up if I were to start planning my wedding.” 'The Great Indian Wedding Book' soaks the spirit of celebration, traditions and indulgence and hopes its readers will relish it.

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